Yokohama World Business Support Center


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Yokohama, as part of the Keihin Industrial Zone, is one of the major industrial areas in Japan and played a leading role in driving the country’s post-war rapid economic growth.
Building on this track record, the city has grown into a key business center for the manufacturing and R&D bases of a host of global electronics and other high-tech companies, while also housing clusters of smaller local technology businesses that form multi-tier supply chains for these companies. Recently, a growing number of IT firms have begun to set up bases in the city, forming distinctive new clusters in different locations by category. Specifically, these include the Shin-Yokohama district for semiconductor development, areas around Yokohama Station for software development and the Kannai-Yamashita district for digital content creation. In addition, many other global enterprises have chosen to establish bases in Yokohama.

NTQ Japan Co., Ltd.

Yokohama Station Area, Interviewed on January 2021
(NTQ Japan was a tenant in an incubation office for foreign-affliated companies hosted by Yokohama municipal government from February 2017 to August 2019.)

Japanese entity of NTQ Solution, which provides system development services by Vietnamese engineers.
It actively engages in business collaboration with local companies to solve customers’ IT issue.

Interview Office

Sales & Marketing Department General Manager

Mr. Isao Edatsune (Left)

Partnering with local companies to improve customer satisfaction

  Since our Japanese corporation’s launch in Yokohama, we have been proactively engaged in exchanges and collaborations with local companies, such as making contacts with organizations affiliated with local IT companies and support organizations.
  As a recent example, considering the fact that many companies were struggling to conduct face-to-face sales due to the coronavirus pandemic, we jointly held an online seminar last year with a Yokohama-based company, operating a web marketing and design business (BOTANICO Inc.) titled “Introduction of the latest web marketing and development cases to get through the pandemic.” During the seminar, we explained system development and BOTANICO presented the latest web marketing trends and methods; thus, we were able to leverage each other’s advantages.
  The seminar itself was well-received, and also the co-hosting strengthened our subsequent relationship with the company. Accordingly, when one of our customers placed an order for the construction of an EC site, we were able to provide an additional value in cooperation with the company by giving consultation on EC site design and its utilization. The staff at the company said, “This is the first time for us to collaborate with a foreign-affiliated company, but we could communicate naturally in Japanese with the Vietnamese engineers. Moreover, it is easy for us to get along because we are both located in Yokohama.” From now on, we would like to continue working with this company to meet a wide range of customer needs.

Working with partners to solve IT issues unique to Japan

  At present, most of our business is so-called “offshore development,” wherein engineers in our home country (Vietnam) develop systems according to the specifications requested by our Japanese clients. We understand that this type of business responds and contributes to the shortage of engineers in Japan to some degree. But, furthermore, we would like to see the high technical skills of Vietnamese engineers used not only for subcontracting work in system development but also for solving IT issues faced by Japanese companies.
  Last January, we started deploying software that is useful for communication within a company, with an awareness of the telework environment amid the coronavirus pandemic. We believe that it is more important compared with anything else to consider our customers’ circumstances unique to Japan and Japanese people’s needs and trends to solve Japanese companies’ problems and to contribute to their business efficiency.
  Our website states that we are looking for joint product development partners. We already have track records of joint development of software products with companies in neighboring areas. Going forward, we would like to work with local companies as partners and benefit from each other’s strengths to provide products and services that will help to solve IT issues unique to Japan.

Asahiwa Ltd.

Yokohama World Business Support Center (WBC) in the Minato Mirai 21 district, Interviewed on September 2019

To create a Japanese branch which brings in new ideas and sends its voices

Wu Jiguang Product

General Manager

Mr. Wu Jiguang

Environmental tools to prevent air pollution

  Asahiwa Ltd. is a company which sells vacuum belt filters produced in China and provide after services. Vacuum belt filters are used as a part of FGD systems to keep clean air by removing harmful sulfur contents produced in thermal power generation process. I can say this is the company handling tools to save environments.

Why we chose Yokohama out of all cities in Japan

  At first, I talked with staff members of Kanagawa Prefectural Government about setting up an office in Japan. After I talked with them, JETRO and the City of Yokohama managing Yokohama WBC (Yokohama World Business Support Center) joined the conversation to help setting up our office in Japan. It was fortunate for us that public organizations as the City of Yokohama and JETRO had their offices in Shanghai.   Many people make comments about the convenient location of Yokohama which is less than 30 minutes away from Haneda Airport, and its transportation system connecting cities in Japan by Shinkansen. In our case, that was only a part of the reasons for setting up a location.
  It was important that there were many potential partners in Yokohama to collaborate with us for handling sophisticated items as vacuum belt filters. I assume many new companies from overseas choose Yokohama because many central companies in industries as manufacturing area gather in Yokohama.

The plans we are developing in Yokohama WBC

  There are organizations to support international companies in China too, but it is hard to find supports as caring as Yokohama WBC.
  Recently we hired a new engineer. It is extremely hard for new international companies to find engineers in the current human resource market. After we talked to the consultants of WBC, one of them introduce us to recruiting programs by public organization they cooperate with. The recruitment was successful, and it was hard to do without the help from the consultants.
  Currently the main function of Asahiwa Ltd. is to be a contacting point between the headquarter in China and our clients in Japan. However, we have higher expectations to this Japanese branch. Asahiwa Ltd. is consulting with clients for developing new projects and installments of new machines. We expect this branch to be more than a contacting point between China and Japan. Our expectation is to develop a branch which brings in new ideas and sends its voices.

The Executive Centre Japan K.K

Minato Mirai 21 district, Interviewed on August 2019

”Minato Mirai×Coworking Office” is the ideal environment for new foreign affiliated companies.

Hiroteru Nin(Left) Mitsuru Watanabe(Rightt) Executive Centre Minato Mirai

Country Director

Mr. Hiroteru Nin (Left)

Senior Manager

Mr. Mitsuru Watanabe (Right)

Reasons why the style of coworking office matches with foreign affiliated companies

  The Executive Centre is the coworking office space, which has 135 branches in 32 cities in the world. We are internationally developing business in Chinese speaking regions, Southeast Asia, North Asia, India, Sri Lanka, Middle East, and Australia among other regions. In Japan, there are 7 branches in total, which includes 6 centers in Tokyo, and another one in Minato Mirai. (Mr.Nin)
  Many of our tenants are foreign affiliated companies. We have bilingual reception desk, and contract documents are also multi-lingual including Japanese, English, Chinese, Korean, Arabic, and Indonesian. If the companies still don’t have Japanese entities, they can still rent rooms by having a contract with our branches in their own countries. (Mr. Watanabe)
  In our center, there is a private office for every tenant. Confidentiality is protected in the sound-proof environment where noise cancellers are set up in every room. There are also supporting service for company registration and accounting, which is often requested from the foreign affiliated companies. (Mr. Nin)
  The number of coworking offices are increasing in Yokohama where many foreign affiliated companies are situated. The style of coworking office matches international companies because of it could offer flexible environment with plenty of business supports. Most of coworking offices are furnished, and it saves costs in the beginning of their business in Japan. (Mr. Nin)

Reasons why the Executive Center needs a branch in Yokohama

  Yokohama has all the benefit for foreign affiliated companies, which are our main clients. Yokohama is only 30 minutes from Tokyo. It is also close to the Haneda airport. The land price is much cheaper than Tokyo, which make it possible to provide offices to new international companies at affordable prices. (Mr. Nin)
  In Minato Mirai, we can use office space very flexibly. For example, we can rent the whole floor of the building to set up our center, which is quite hard to do in Tokyo. (Mr. Watanabe)
  Since Yokohama’s good residential environment is well-known, I will mention it a little bit. The city has a lot of green, and there are many international schools. Once you live and work in Yokohama, it is hard to find other areas. I believe many companies find this living environment as an advantage for setting up offices in Yokohama. (Mr. Nin)
  The subsidies for setting up business in Yokohama is another advantage. It is hard to find local governments which put more efforts to attract companies than the City of Yokohama. (Mr.Nin)
  In the end, please let me mention that the Executive Center has made the growth rate of 30% in the last 3 years. We are not planning to slow the speed of the development. We would like to expand further and set up new branches in areas as Osaka, Fukuoka, Nagoya, and Kobe including new branch in Yokohama. (Mr. Nin)


Shin Yokohama Metropolitan Area, Interviewed on December 2018

By collaborating with prominent companies in Shin Yokohama, we offer the multifaceted and advanced research capability of the Netherlands Organization for Applied Scientific Research.
It includes autonomous driving and CO2 emission reduction technologies.

Koichi Kawaguchi(Right) Junichi Sato(Left) EcoTwin


Mr. Koichi Kawaguchi (Right)

Senior Business Developer Automotive

Mr. Junichi Sato (Left)

We are the Japan office of the Netherlands Organization for Applied Scientific Research, one of the largest integrated research institutes in Europe

  TNO stands for the Netherlands Organization for Applied Scientific Research, which is an integrated research institute founded by the Dutch parliament in 1932. TNO conducts fundamental research in various fields including healthcare, electronics, automobiles, IT and energy, and applies such research findings and develops solutions for businesses, and pursues practical application business.
  TNO has had a Japan office since the 1990s but it was set up based on each research field, therefore it lacked the function to leverage the remarkable research and development abilities of TNO as a group into a business. From a long-term perspective, TNO decided to launch a Japan office which served such a function, and established TNO JAPAN K.K in April 2018. (Mr. Kawaguchi)
  Currently, our particular focus is on automobile related fields. We provide services, such as practical application of much-talked-about autonomous driving and CO2 emission reduction technologies, joint research, commissioned testing and consultation, to government agencies and corporations.
  By establishing TNO JAPAN, we are able to widely demonstrate our commitment toward enhancement of sales and service to customers in Japan, so we keep ourselves busy with customer visits every day (Mr. Sato).
  Many researchers who specialize in fields other than automobile-related fields have visited us from the Netherlands, and in the near future, TNO JAPAN will play the role of promoting the business deployment of those diverse research findings in Japan. (Mr. Kawaguchi)

We offer new proposals through collaboration with other companies in Shin Yokohama, home to many automobile research and development companies

  JETRO and the city of Yokohama provided us tremendous support and cooperation when we established TNO Japan K.K., from our company registration and acquisition of visas to tax and labor-related consultation as well as leasing of a temporary office. As a result, we were able to smoothly launch our Japan office, and we are grateful for that. (Mr. Kawaguchi)
  The reason we picked Shin Yokohama was the convenient access to the Shinkansen, because we often use the Shinkansen to visit automobile manufacturers and their research facilities, as most of our current customers are automobile-related companies. Our office is in a building right in front of Shin Yokohama Station, so it’s really convenient. (Mr. Sato)
  If we were in Tokyo or Shinagawa, we could not have rented an office so close to a train station. The rent would be in a different price range. (Mr. Kawaguchi)
  In addition, there are many automobile research and development companies including foreign affiliated companies in Shin Yokohama, so that’s favorable for us because we can obtain various information. In fact, we collaborated with a company in Shin Yokohama and made a new proposal to an automobile manufacturer. (Mr. Sato)
  Yokohama has a good reputation among researchers from the Netherlands. It appears they feel comfortable in Yokohama because of the convenience in terms of our office location and also the tourism aspect of Yokohama.
  TNO JAPAN has just started, and our true value will be put to the test going forward. From this international city Yokohama, we aim to deliver TNO’s worldwide capabilities in advanced research and development throughout Japan. (Mr. Kawaguchi)

EOS Electro Optical Systems Japan K.K.

Shin Yokohama Metropolitan Area, Interviewed on September 2018

We are an affiliate of a German company, EOS GmbH. who is the global leader in the field of industrial 3D printing.
Our mission is to accelerate to glow the industrial 3D printing market in Japan.

Mr. Yasuaki Hashizume 3D Printers

Regional Manager

Mr. Yasuaki Hashizume

The ability to provide consultation based on success cases is essential in implementation of additive manufacturing

  EOS Electro Optical Systems Japan is an affiliate of a German company, EOS GmbH. EOS GmbH is the world’s leading manufacturer in the field of industrial 3D printing technology of both metals and polymers. EOS also provides end-to-end solution of additive manufacturing (AM) to optimize the capability of industrial 3D printing technology for manufacturing process.
  AM is a collective and standard term for technologies used to integrate materials from 3D model data and build up a component layer by layer using materials such as polymers and metals in powder form. It is known as 3D printing in Japan. AM may not be a well-known technology in Japan yet as a manufacturing technology, but it is a technology widely utilized among the world’s leading manufacturers. For example, it is used in the manufacturing of automobile engine parts and components for aircraft and rockets, contributing to cost reduction and shorter development lead times.
  Unfortunately, Japan is lagging behind in the use of AM Technology compared to Europe and North America. The present situation is that some of the leading manufacturers are just starting to use 3D printers mainly in research and development.
  Nonetheless, we believe that once people start to understand in depth the numerous advantages of AM, including reduction in the number and weight of parts through monolithic forming of complex shapes, the resultant reduction of manufacturing costs, easy customization based on user needs as well as flexible and economical manufacturing systems, AM will be widely adapted and utilized in Japan.
  This will require not only the high technological capabilities of AM system (3D Printer) itself, but also the consultation capability which allows us to understand customer’s needs and offer the appropriate solution to the customer’s requirements based on many success cases. Providing End-to-end solutions to support customers ranging from identifying suitable parts for AM and redesign them for it, the development of applications to manufacture such parts, to the establishment of manufacturing processes, are especially important in order to spread AM in Japan. Naturally, the Japan office plays an important role in promoting our AM business while being aware of the needs of customers in Japan.

We hope to interact with other companies, local government bodies and organizations through various opportunities

  When we established our Japan office, the city of Yokohama, Kanagawa prefecture, and JETRO worked together to provide various types of support, including assistance in finding our office, contract-related support, provision of subsidy and collaboration in PR, and they were very helpful. We established our Japan office in August 2017, and started a full-scale operation after establishing a showroom with leading-edge devices and a technical center which has a training function in January 2018.
  Our industrial 3D printers are large and tall, so they require a large space to be installed. We chose Shin Yokohama because we could lease a large facility with reasonable rent. Another factor was the convenient access to the Shinkansen and airports. The location is convenient for visiting our customers, and none of our colleagues visiting from overseas have gotten lost yet (laugh). There is a lot of greenery, and also there are many international schools. That may be one of the reasons German companies prefer this area.
  In order to utilize 3D printers and meet various needs related to design and materials, we will need the know-how of various companies and their collaboration to support our customers. Going forward, we hope to interact on the “field level” with companies, local government bodies and other organizations in Yokohama through diverse opportunities and build relationships. As the next one to two years will be an important period for us to build the EOS brand and enhance our credibility in Japan, we hope to carry out our business activities by working with other German companies based in Shin Yokohama.

Wipro Limited Japan

Minato Mirai 21 district, Interviewed on April 2018

Tapping the talent of highly skilled IT engineers from India, we have operated our business with the onsite-offshore model for over 20 years.
We seek to stay ahead of the times and provide new IT solutions.

Kenji Aoki (Right) Madu Vanka (Center) Naohide Takatani (Left) width=

Country Head, Japan

Mr. Naohide Takatani (Left)

Country Sales Head, Japan - Consumer, HLS

Mr. Kenji Aoki (Right)

Practice Manager ,Product Engineering Services

Mr. Madu Vanka (Center)

About half of our employees are IT engineers from India.
The Yokohama Landmark Tower has been our home since 2003

  Wipro Japan is a Japanese subsidiary that was established with the objective of effectively utilizing the talent of IT engineers from India that have advanced skills. Our typical business style is to grasp the customer’s needs where the customer is located (=onsite) regarding IT consulting, system integration, or outsourcing solutions, and take the systems with specifications that have been designed in Japan, for example, and develop them offshore (=India).
  The parent company Wipro Limited, whose corporate office is located in India, has over 160,000 engineers and is involved in business with over 1,270 client companies in 66 countries around the world (Takatani).
  In Wipro Japan, there are currently about 250 employees, about half of whom are from India. The number of personnel from Wipro Limited that are available for our projects totals around 2,000. For each project, we create a virtual team comprised of qualified engineers from around the world to engage in the work. (Aoki)
  Wipro Japan was established in 1998. It started from a small office in Oimachi, Tokyo. This was before the current onsite/offshore model became our modus operandi. We moved to Yokohama in 2003 and have since maintained our office in the Yokohama Landmark Tower. (Takatani)

School is a serious issue for Indians accompanied by their families.
Yokohama is favorable in terms of living and work environment

  The main reason we moved to Yokohama is because many of our employees are from a foreign country. Yokohama is home to many foreign companies, and the living environment is favorable for foreigners, which was the deciding factor.
  Many Indians move to Japan with their families. This raises the issue of education for their children. There are a variety of international schools in Yokohama, including the India International School in Japan, which is reassuring. (Takatani)
  Also providing a sense of security is the fact that there are many hospitals with services available in English if anything should go wrong. We also have easy access to central Tokyo. (Aoki)
  Among employees who moved from India, some have stayed in Japan for 15 to 20 years, and some have become permanent residents. Perhaps their good impression of Yokohama contributes to their long stay. (Takatani)
  Last November, I was invited to speak at “Yokohama Networking Session for Foreign Companies: Creating business opportunities through IoT,” which was a networking event attended by people from many sectors involved in IoT, hosted by the Yokohama World Business Support Center. I feel it is meaningful to network with people working in companies here in Yokohama to seek new business opportunities. (Aoki)
  In recent years, Wipro has acquired Appirio, which is one of major companies providing cloud services, and Designit, which is a design & innovation consulting company. Currently our focus areas include cloud computing solutions and design thinking. Going forward, we would like to constantly look towards the most advanced needs of the times and capitalize on our advantages of being able to utilize excellent offshore talent, to step up our presence in Japan. (Takatani)

Rocket Software Japan Ltd.

Minato Mirai 21 district, Interviewed on September 2017

Targeting to expand sales in the massive mainframe market in Japan, we would like to contribute to the society by delivering enterprise products and solutions, leveraging our strengths as a software vendor supporting the critical social infrastructure.

Hisato Suehara (Right) Yoichi Satow(Left)

Representative Director

Mr. Hisato Suehara (Right)

Manager of Marketing and Partner Relations

Mr. Yoichi Satow (Left)

Our long awaited Japanese foundation was established in 2015.
We have strong recognition by our US headquarter for our development capabilities.

  Rocket Software was founded in 1990 near Boston USA, and serves as a global company, developing business software. Based on the OEM partnership with IBM, Rocket provides software, mainly in the IBM mainframe area which is its core business. It also provides over 150 products, which includes Rocket brand software as well, and covers a wide range of industries. (Suehara)
  Japan has a massive mainframe market, having the second largest market next to the USA. It is an attractive market for Rocket Software, and sales expansion in Japan is a key priority for Rocket Software. To achieve this goal, we have been preparing over time for the establishment in Japan, including closer customer engagement. (Satow)
  IBM’s IMS (Information Management System) is a data management systems for mainframes that is developed and sold by IBM. Rocket Software Japan develops essential products that are used along with IMS, which manage and improve the productivity of IMS. The company was established mainly by the staff members of a research institute at IBM Japan with skills in the IMS area. This took place in April 2015.
  While the development work is jointly being done between Rocket Japan and US, by the accurate work with the quality output of the Japanese engineers, the responsibility of the Japanese engineers has been growing.
I would say this is the result of establishing a solid foundation for development in Japan. (Suehara)

Yokohama is surprisingly close to Tokyo, and is very convenient.
The city has the right population density, and the office environment is comfortable without being too crowded.

  As we established a Japanese corporation in Yokohama, we received a subsidy under the Foreign Firm Setup Support Program of Kanagawa Prefecture. Such support through a subsidy shows how welcoming the local municipality is, and it helped us convince the headquarters in USA to establish our base in Yokohama. (Suehara)
  Since I started commuting to the office in Minato Mirai 21, I have rediscovered that Yokohama is surprisingly close to Tokyo. The city has the right population density, and we don’t need to suffer overcrowded commute, like in downtown Tokyo.
  At the beginning, we were also thinking about having an office in Tokyo. However, office rent is more reasonable in Yokohama. Consequently, each worker can have more space in the office, making it more comfortable. Also, the brand image of Minato Mirai 21 is very positive, and it is quite famous in Japanese communities. (Satow)
  Those on a business trip from the USA stay at a hotel in Minato Mirai 21, and can enjoy walking or jogging in the sea breeze in the morning. They also like the fact that the hotel and the shopping area are right next to the office. Rocket Software was established in Boston, also a port city. This may be one of the reasons why those visiting Yokohama on business feel close to this city as soon as they arrive, fall in love with it, and always say they would love to return.
  Rocket Software Japan currently has about 60 employees, and this number is growing every year, and we are planning to expand the office size. Leveraging our strengths as a developer of software for mainframes that supports social infrastructure, we would like to keep enhancing the existence value of Rocket Software Japan while actively taking on challenges in new fields, such as use of ICT in a community-based integrated health care system that has been a challenge in the Japanese society. (Suehara)

Cheng Shin Rubber Ind. Co., Ltd.

Yokohama World Business Support Center (WBC) in the Minato Mirai 21 district, Interviewed on August 2017

The opening of a Japan office is a cornerstone of our further growth.
Hoping to advance efforts to have our tires chosen by Japanese automobile manufacturers and increase delivery to new cars.

Mr. Henry Chiu

Representative of Japan Office

Mr. Henry Chiu

At the time we opened the Japan office, I was the only resident employee.
The office was launched with support from WBC.

  Cheng Shin Rubber Industry, founded in 1967, is the largest tire manufacturer in Taiwan. The company has many production sites in China and Southeast Asia. Belonging to the Cheng Shin/MAXXIS Group, we have over the years been achieving solid sales throughout the world, and are currently ranked ninth globally.
To achieve further growth, we are focusing on invigorating our business with Japanese automobile manufacturers. Our tire is already being used in a number of vehicle models. However, a major challenge for us is to strengthen our approach toward automobile manufacturers from the developmental stage of new vehicle models, and thereby increase the amount of tires delivered to new cars. This Japan office was opened in January 2017 in order to achieve this goal.
  We decided on Yokohama as the location for our office after considering the convenient access it offers to the various automobile manufacturers in Japan, and because of its superiority in terms of initial costs. However, we had very little knowledge on how to go about opening an office. As such, we first went to JETRO and asked for their advice, upon which we were introduced to the Yokohama World Business Support Center (WBC). Since I was the only resident employee at the time of the launch, it was very reassuring to have the comprehensive support of WBC with regards to a foreign company opening an office in Japan; thus, we immediately decided to lease an office with WBC.
Having opened an office in Japan, there has been a dramatic increase in opportunities for us to meet directly with Japanese customers—particularly automobile manufacturers with whom we wish to expand business relationships including new projects. Indeed, I am away half the week on business trips for conducting sales activities or responding to customer needs. I am kept busy every day.

Yokohama is not only a convenient location for offices, but also offers various attractive features as a place to live.

  Like Japan, Taiwan is also an island country. And since Taiwan is surrounded by the sea, I have an affinity with port towns. I personally love bay areas, so I immediately fell in love with Yokohama, where you can smell the sea breeze.
  WBC, where we have our office, is also close to the ocean. It is also convenient as a place for work, and there are many distinctive shopping centers in the area, including within Yokohama World Porters, which is the building where the office is located. I never grow tired of the area, as I discover something new every day.
  The place where I live is a quiet residential area about seven minutes away by train. I think another positive feature about Yokohama is its extensive residential areas with lots of greenery, which are found very close to such modern business areas as Minato Mirai 21.
  A second resident employee will arrive soon to work at our office. I am sure that he will also love Yokohama. And I will work together with him to gear up our Japan office for full-scale business operations in preparation for its incorporation. We will be relying on the advice and assistance of WBC with regards to procedures for the incorporation.
  If we increase our business with Japanese automobile manufacturers, it will also lead to increased demand in markets in China and the United States. The Japan office is tasked with keeping an eye on these markets as we strive to serve as a liaison between our headquarters in Taiwan and the Japanese automobile manufacturers. Therefore, this office in Japan is an important site that will greatly affect the future growth of our company.

Sensata Technologies Japan Limited

Shin Yokohama Midtown Area, Interviewed on February 2017

With increased demand for sensors,
we hope to take advantage of the benefits of Shin Yokohama and continue developing our business in an agile way.

Mr. Yoneyama

Human Resources Department Director

Mr. Hidekatsu Yoneyama

A massive project involving the relocation and integration of the head office and research and development facilities.
We decided on Shin Yokohama upon careful research of potential sites.

  Our company originally started business in Japan as a division of Texas Instruments (TI) in 1964. In 2006 however, Sensata Technologies became independent from TI as a stand-alone entity, and has expanded its technology and business foundation through M&A to become a global leader of sensors and controls. We take advantage of procurement, manufacturing, and development technology on a global scale in supporting our Japanese clients.
  For many years, our research and development facilities were based in Oyama, Shizuoka, while our head office was located in Yoga, Setagaya ward. A plan arose to move the research and development facilities to a more convenient location closer to our clients, and integrate the facilities with the head office with the aim of further strengthening our business foundation and of enhancing management efficiency. However, this was a massive project that required the company to make a major decision, as it meant shutting down the research and development facilities, with their long history in Oyama, and the necessity of a large number of employees commuting to a new location. We identified various assessment factors, including access to transportation, public facilities and services, risk of natural disasters, office rent, operation costs, and impression of the local surroundings. We then created a list of potential relocation sites based on careful research.
  The results identified Shin Yokohama as our first choice, since it scored high in the overall assessment considering rental costs, etc. Subsidy programs by the city of Yokohama were a major factor in our decision as well. Fortunately, we were able to find an office in a convenient location just three minutes by foot from Shin Yokohama Station. We made the decision to relocate in 2014.

We have benefited from Shin Yokohama’s convenient location including in terms of a positive impact on recruitment.

  What we realized after moving to the Shin Yokohama office is that it is in an extremely convenient location, just a stone’s throw away from Shin Yokohama Station, where the Shinkansen stops.
  In addition, Shin Yokohama has good access to expressways as well as the airport. Numerous hotels are available in the area to accommodate business travelers or visitors from abroad. Yokohama Station and the Minato Mirai 21 area are just 15 to 20 minutes away by train. For example, our staff can easily access Pacifico Yokohama when we exhibit at various trade shows there.
  We have seen great improvement regarding access to our clients, which was originally our primary objective, and visits to clients have accordingly increased. In terms of operations, we have seen improved efficiency with the integration of the head office and the research and development facilities, leading to active discussions and quicker decision-making.
  Recruitment has also been greatly impacted, with large increases in the number of applicants compared to before the relocation. This has exceeded our expectations by far. In particular, we have seen a larger number of engineer applicants, which we hope will be a great advantage for the company in our future business development.
  With increased automatization in various fields including automobiles, demand for sensors has been rising. Taking advantage of the benefits we have gained by relocating to Shin Yokohama, we would like to continue developing our business in an agile way.

Hiho Metal Japan Co., Ltd.

Shin Yokohama Midtown Area, Interviewed on February 2017

From the new office that we set up in Shin Yokohama, we hope to approach more clients and solidify our business in Japan

Mr. Kwangok Kim

Managing Director

Mr. Kwangok Kim

We were fortunate to have been able to use the Yokohama World Business Support Center for three years

  We are the Japanese subsidiary of South Korea’s Hiho Group, which covers a wide range of businesses from the mining of non-ferrous metals such as aluminum and copper to the manufacturing of end products such as aluminum parts for automobiles.
  In early 2000, we began approaching Japanese carmakers to sell aluminum wheels. We have gradually established credibility in the industry, and after about 10 years we became recognized as a tier-1 supplier (a primary supplier that provides products directly to the manufacturer). With the increasing volume of business with carmakers with their head offices in Yokohama, we decided it was time to set up a Japanese subsidiary in October 2012.
  In preparation for setting up the company, we received various support from JETRO Yokohama and the city of Yokohama including a cost-free office, and we were able to open an office at Yokohama World Business Support Center (WBC). It was a tremendous help to be able to use an office in such a convenient location as Minato Mirai. Also, we were allowed to use meeting rooms and communal areas inside the WBC facilities for free, and were fortunate to receive various advice and assistance regarding business activities, such as legal and tax issues.
  We stayed for the entire period of three years that the office was available to us, and then moved to a serviced office in Shin Yokohama in 2015.

I am enjoying not only work but also living in Yokohama, an international port town with many sources of inspiration

  The new office is in a great location, just three minutes by foot from Shin Yokohama Station. There is good access to the Shinkansen, and the commute is not stressful. And above all, it is a huge advantage for us to be located close to our most important clients.
  The role of the Japanese subsidiary is to deliver products manufactured in our factories in South Korea and China to carmakers in Japan, as well as to provide technical support. The auto industry demands not just high-quality products but also punctual delivery and prompt technical support. Shin Yokohama is an ideal location for us, since there is good access not only to Yokohama and other parts of Kanagawa prefecture, but also to our clients around the country.
  In terms of living standards, I believe Yokohama has a culture that is open to foreigners, with a cosmopolitan atmosphere.
  On a personal note, I have a daughter who attends an international school in Yokohama. We would never have thought of it if we didn’t live in Yokohama. I am enjoying not only work but also living in this international port town of Yokohama with my entire family.


Shin Yokohama Midtown Area, Interviewed on February 2017

We were helped by various subsidy programs and advice available for foreign-affiliated companies setting up in Yokohama

Mr. Hiromitsu Morisaki & Mr. Kaoru Takeda

Managing Director

Mr. Kaoru Takeda (right)

Department Director

Mr. Hiromitsu Morisaki (left)

We started out at the cost-free WBC startup office when establishing our Japanese subsidiary

  Our parent company is the Chicago-based Global MRO Products Corporation. “MRO Products” refers to parts and consumables that are necessary for Maintenance, Repair, and Operation. The US Global MRO Products Corporation had built up a track record of procuring and distributing MRO products to the North American factories of Japanese-affiliated companies.
  In order to enhance our ability to procure Japanese products, we decided to set up a Japanese subsidiary (Takeda).
  I already had an office in Yokohama, helping Global MRO to procure products in Japan. Having had such experience, I was approached by the president of Global MRO and asked to set up the Japanese subsidiary.
  Upon checking, we discovered that there are numerous support organizations and subsidy programs in the city of Yokohama, such as JETRO Yokohama and Yokohama World Business Support Center (WBC), for foreign-affiliated companies moving into the city. We decided to utilize these benefits, and moved into WBC’s startup office in June 2015. We also received detailed advice about using various subsidy programs. We felt fortunate to receive such helpful advice. (Morisaki)

We are encouraged by the support even after setting up the company, such as social gatherings with other local businesses

  We moved from the WBC office to our current office in Shin Yokohama in March 2016. Even after the relocation, the staff at the city of Yokohama continued to help us such as by inviting us to join social gatherings with other businesses in the city and to attend various events. We are hoping to create new connections by cross-industry networking, which we did not have access to before. (Takeda)
  Shin Yokohama not only has excellent transportation, with all Shinkansen trains stopping at the station, but also numerous accommodation facilities, from general business hotels to luxury hotels. Despite being a functional, business-friendly city, it is a great place to live, with leafy residential areas close by. Yokohama has an exotic atmosphere unique to port towns, which attracts many people. Personally, I love the city. (Morisaki)
  I have been involved in the procurement of MRO products for many years now, but there are countless small- and medium-sized businesses in Japan with excellent technology and products that we have not even visited yet. From our base in Shin Yokohama, we would like to discover many more such companies, and then expand further into Asia in the future. (Takeda)

Deutsche Schule Tokyo Yokohama

Situated in a residential area in north Yokohama, Interviewed on February 2017

Our school’s presence has become a great strength for expatriates living in Japan

Dr. Detlef Fechner Our school

School Principal

Dr. Detlef Fechner

Kindergarten, primary, and secondary education for 460 students from almost 20 countries

  The Deutsche Schule Tokyo Yokohama was opened in 1904 with a private residence initially serving as a schoolhouse for nine students. We are the oldest overseas German school in East Asia.
  The school was relocated to its current site in Chigasaki (Tsuzuki Ward) in 1991. We had received an offer from the City of Yokohama, which was looking to develop the area, so we erected a new school building here. Suitable learning environments have been created for students from kindergarten through secondary education, and we presently have 460 students from nearly 20 countries, including Switzerland, Austria, and Japan as well as Germany. The qualifications they earn will allow them to continue on to university in Germany, of course, and in Japan.
  Classes are generally conducted in German, but classes taught in other foreign languages were introduced for some subjects in the 2012/2013 academic year, and English lessons taught by native speakers as well as TOEFL preparatory classes were begun in the 2013/2014 academic year, giving the school an even more international flavor.

The community formed around the school enriches expatriates’ social interactions

  When a foreign employee of a foreign company is assigned to that company’s Japan office, the greatest concern is likely about adapting to life in a country with a completely different culture and living habits. This concern is even more serious when children are involved. The choice of schooling while abroad has a significant impact on a child’s future, so it is an issue that would trouble any parent.
  Yokohama is home to the Japan offices of quite a few German companies, and the children of many of the parents working here attend our school. There are also a number of employees with jobs in Tokyo who choose to live in Yokohama, so the children in their families also go to our school.
  Our PTA members enjoy a great deal of interaction, with voluntary “start-up groups” and other approaches available to support families. BBQ parties are held to welcome new arrivals, and the locally popular Oktoberfest has become an annual event. It seems that many of the parents have Japanese partners, but such exchange transcends language and racial barriers.
  Exchange with the local community has picked up in particular since the Great East Japan Earthquake. In addition to working more closely with city and ward offices, the police, and other administrative organizations, we have been actively pursuing ties with the community through such efforts as volunteer work at retirement homes.
  Most of our graduates go on to German universities, but many of them become so attached to Japan that they later return, and there are even cases in which both the parent and the child have attended our school. I understand that students familiar with both Japanese and German culture have become valuable assets for their companies.
  There are several other international schools in Yokohama besides our own, so in this sense I think the city provides an environment very appealing for foreign companies looking to set up a Japan office.

Waldrich Siegen Japan GmbH

Shin-Yokohama Midtown Area, Interviewed on February 2017

The presence of numerous German companies and even the Deutsche Schule Tokyo Yokohama has created a community willing to help each other out, and offers an environment in which expatriate employees can live with peace of mind.

Babatz Jan Heavy cutting machine tools

President of Waldrich Siegen Japan

Mr. Babatz Jan

Relocation from Kanda Iwamotocho to Shin-Yokohama
cut tenant fees to less than half

  Our company is a machine tool manufacturer with a history dating back to its foundation in Germany in 1840. We are now expanding our business globally as a specialist in heavy cutting machine tools. We established a subsidiary in Japan for sales and technical support in 2004, at which time our office was located in Kanda Iwamotocho.

  However, a number of factors, including the many business trips involving frequent use of bullet trains and the large number of employees living in Kanagawa Prefecture, led us to consider moving our office to Yokohama. When we looked into the idea, we discovered that vacant offices of various sizes were available even in good locations next to Shin-Yokohama Station. Although the office spaces were a bit smaller, the tenant fees were less than half what we were paying, and there were even properties offering a period of free rent. We promptly sounded out the head office in Germany and immediately got the green light to relocate to Shin-Yokohama.

New location makes commuting and business travel more convenient, and hosts a supportive community for expatriate employees

  Our present office is only a three- or four-minute walk from Shin-Yokohama Station. Employees no longer have to commute on packed trains all the way to Tokyo, so they do not arrive tired and they have more leeway time-wise.
  There are many restaurants and cafes in the Shin-Yokohama area, so there is no problem finding a place to eat. Shin-Yokohama hosts many German and other foreign companies, so even on weekdays friends can meet up for lunch and talk with each other in their own native languages.
  The city has many parks and other greenery, and the area’s streets and comfortable layout are reminiscent of a European city. There are also many places where you can drink genuine German beer, so the setting is a very cozy one.
  Our children attend the Deutsche Schule Tokyo Yokohama in Tsuzuki Ward, and I am happy to say it feels just like being in Germany when the local children greet you very naturally in German with “Guten morgen!”
  The Deutsche Schule has developed a community supportive of expatriate employees, especially parents. There are quite a few fun exchange events such as participating in local festivals and setting up food stalls. The community members also share information about things such as hospitals with English-capable staff, and the ties we have built up helping each other out for such a long time give us all peace of mind.
  Yokohama has had long and deep ties with other countries since the port was opened to the outside world, and I have no doubt that it is one of the easiest places in Japan for foreigners to live. Yokohama is a city replete with appeal as a place for foreign companies to set up their operations.

Lenovo Japan Ltd.

Minato Mirai 21 District, Interviewed on March 2016

Minato Mirai 21,
the Best Environment for Global Companies

Yokohama Site General Manager

Mr. Tohru Takahashi

The Lenovo Yamato Lab in Minato Mirai 21, which is also called the “Innovation Triangle” of Japan, US and China, is an extremely important PC development site for Lenovo. The Thinkpad series, a series of business-use PC, are developed at this site.
As its name suggests, Yamato Lab was initially located in the residential area of Yamato City, but in pursuit of an ideal environment suitable for us as a globally expanding and developing IT company, we moved it to Minato Mirai 21 in 2011. An advanced office area, yet also a popular sightseeing place, it is very popular to all the visitors from Japan and overseas. This place has an international feel to it, and will help expand your views.
We can see the ocean from our office-such a wonderful environment in which one can concentrate on work, and relax at the same time. We continue to pursue in creating the world’s leading innovation from Minato Mirai 21.

Takahashi office

Panoramic ocean view from Yokohama office

Oxford lmmunotec KK

Shin Yokohama District, Interviewed on March 2016

Shin Yokohama, the Area Convenient
to Access Anywhere in Japan

Head of Administration, Japan

Ms. Kaori Torii

We are a startup company founded by the Oxford University. We promote sales of the T-SPOT® .TB, a tuberculosis infection auxiliary diagnosis kit. Japan has a high tuberculosis disease rate compared to other advanced countries and tuberculosis control is an important issue. T-SPOT® .TB, is a quite effective tuberculosis control as it gives highly-accurate results in a simple and quick testing method. It is gradually becoming popular since it was launched in 2012.
Shin Yokohama was the best area to establish our office, because we frequently visit healthcare facilities and municipalities all over Japan, while some of our employees reside in rural areas. There are buses which go directly to Haneda airport from Shin Yokohama station, and very importantly, our office is a five minute-walk from its nearest Shinkansen station. As a result, we can save time and money on travel, and easily have meetings at the office.
The city function is well maintained, and our office is in such a comfortable building. I don’t think there are many other areas where you can have this much of accessibility with a green environment for a third of the rent fee when compared to central Tokyo.



BASF Japan Ltd.

Northern Industrial Area, Interviewed on March 2016

Yokohama as the Hub for
Asia-Pacific Region

New Market Development,
Performance Materials,
Functional Materials & Solutions,
BASF Japan Ltd.

Mr. Hisashi Onuma

We opened our Yokohama Innovation Center in 2012 as a R&D site for engineering plastics. We provide technical support at all stages of the development process of engineering plastics, from application development to final product testing. We established designfabrik® Tokyo in 2014, a design platform that offers application development and ideas related to materials and design. The Asia Composite Center was launched in 2015 to demonstrate mass production of composite for automotive applications.
Being able to co-develop and work closely with our customers is an advantage of locating in Yokohama-we are able to provide application development, analysis, designing proposal, and trial proposal at one-stop. We strongly believe that this city plays the role as a hub for the Asia-Pacific region.

Hisashi Onuma automotive industry

Lightweight solution for automotive industry

Eutectic Japan Ltd.

Southern Industrial Area, Interviewed on March 2016

The Place Where Access, Cost,
Environment and Everything is Fulfilled

Manager General Affairs

Mr. Yuji Ikegawa

The Castolin Eutectic is a global group of welding/thermal spray materials, equipment and services under the Messer Group in Germany. Eutectic Japan has been introducing its unique welding/thermal spray materials and service to the Japanese market to prolong the life of equipment since 1959. Our former headquarter was located in Kawasaki since 1966. Latest relocation to Totsuka has completed in 2014 to renew and expand our facilities to meet our customer’s increasing demands. The head office, sales office, factory, warehouse, training/education facility, and a showroom are all consolidated in one new building to maximize communication speed and efficiency. The new building is twice as large as the office in Kawasaki while the rent remains the same. The new factory can handle much larger amount of work more safely. Yokohama has a convenient accessibility to Haneda/Narita Airports, Shinagawa Shinkansen Station and a convenient accessibility to major roads which enhances the logistics’ efficiency. Being close to customers is critical for us and these matured transportation infrastructure meets our demands.
Yokohama has a comprehensive advantage of access, cost, and business environment. We are confident that we made a right decision to choose Yokohama as our new location.

Yuji Ikegawa the showroom

Original products and solutions exhibited in the showroom on the first floor.

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Yokohama World Business Support Center (WBC) 

Yokohama World Porters 6th floor
2-2-1 Shinko, Naka-ku, Yokohama 231-0001, Kanagawa Prefecture, Japan
Tel : +81-45-222-2030 Fax : +81-45-222-2088